How we calculate savings

We often get enquiries from customers wanting to know how we calculate savings on UK retail price.

Unlike our competitors, we don't have stores in the UK stocking the same wines as us for comparison (that would be too easy!) but we can honestly say we don't pluck numbers out of thin air!

First and foremost, we look for savings against the big four supermarkets. If a particular wine isn't available in supermarkets, we widen the search to national wine chains and even independents in the UK.

Sometimes, the supplier tells us what the recommended retail price of a product is in the UK; or, the same product may be sold under a different label in the UK and the supplier will let us know this too.

So as you can see, there is no magic formula really. However, our savings are calculated against full listed UK retail price excluding promos and special discounts.

Source: tesco.com

Remember, The Calais Wine Superstore is about everyday low prices. We don't inflate prices only to bring them down drastically during a promotion so you can buy with confidence from us!