Simple answer...tax! Around 50% of a £5 bottle of wine in the UK goes straight to the Treasury.
“Return of the booze cruise? £4-a-bottle saving on French wine prompts cross-border stampede. Wine duties are up over here, and the euro's down over there, so 'booze cruising' is on the rise.” Kate Palmer, Sunday Telegraph.
Why do we sometimes go out of stock?
Apart from delays with suppliers or transport, our buying team often secure great bargains by purchasing unwanted supermarket stock at discounted wholesale rates - this explains why our fantastic range of wine changes so often. By buying at outstandingly low prices and then selling in Calais without the need to pay UK Tax and Excise Duty, our customers benefit from massive savings on quality wines from all over the world.